The Roper Corp., a kitchen appliance manufacturer owned by GE Appliances, has embraced a unique approach to workforce management, offering flexible work options to both white-collar and blue-collar employees. This strategy has proven to be a game-changer, especially during the COVID-19 pandemic when the company faced a surge in demand and a severe shortage of workers. The plant's director of manufacturing operations, Tony Gabbert, shares how the company turned to a staffing firm called MyWorkChoice to address the crisis. MyWorkChoice recruited and trained a pool of workers who could be assigned to various tasks, from assembly line jobs to quality control. These workers, employed by MyWorkChoice, use an app to sign up for shifts, ensuring coverage during peak demand periods. This innovative approach has not only helped GE Appliances manage its workforce but has also provided a flexible work environment for employees.
One of the key benefits of this system is the flexibility it offers to workers. Ruth Ransom, a 68-year-old grandmother, appreciates the ability to choose her work hours and the type of work she performs. She can opt for quality control, which is less physically demanding compared to assembly line jobs. This flexibility is particularly appealing to those who value a work-life balance or have other commitments, such as caring for family members.
The flexible work option has also played a crucial role in keeping experienced workers employed. Doris Hamby, a 62-year-old with 35 years of experience at the plant, transitioned to part-time work after her husband's passing. This arrangement allows her to spend time with her grandchildren and care for her sick mother while still maintaining her connection to the workforce. The flexibility to set her own schedule has made it worth the slightly lower pay.
Darcy Duvall, the plant's director of human resources operations, notes a shift in the workforce's expectations. People now prefer app-based work, where reliability is rated, and top-rated workers get priority shifts. This model, dubbed the 'Uber of manufacturing' by Duvall, has become increasingly popular, offering flexibility despite lower pay and limited benefits. Kwame Crockett, a flexible worker, has taken advantage of this system, working full-time hours at the plant while supplementing his income with another job. He values the freedom to take time off whenever needed.
The success of this flexible work model has led to significant expansion for GE Appliances. The company has invested $180 million in the Georgia plant, creating 600 new jobs. This expansion is a testament to the effectiveness of this workforce strategy, which has not only addressed the immediate labor shortage but has also contributed to the company's long-term growth and success. As the industry continues to evolve, this innovative approach to workforce management is likely to become even more prevalent, reshaping the traditional manufacturing landscape.
