TM Studios has unveiled a fresh jingle package for Audacy's Hot AC station, Mix 96.5 (KHMX) in Houston. The new collection, aptly named 'Mix Hot AC 2', offers a diverse range of audio elements, including seven jingle themes, two hour openers, morning and jock themes, weather and traffic beds, instrumentals, acapella vocals, and sonic logos. This comprehensive suite of sounds is designed to enhance the station's identity and engage listeners effectively.
The collaboration between TM Studios and Mix 96.5 has been praised by both parties. JR Ammons, the station's Brand Manager, expressed his satisfaction with the project, stating, 'TM created an amazing new sound for Mix; Dave and his team are ridiculously talented. They took us in a different, new direction and I couldn't be happier. I’m thrilled with how it all came together. Mix has never sounded better.'
Dave Bethell, COO and Co-Owner of TM Studios, echoed this sentiment, highlighting the shared vision between the two entities. He said, 'I’m so happy to be working with JR once again. We share similar visions on branding, the Hot AC format, and how effective jingles are as a tool to make deeper connections with listeners, building trust and recall in a way imaging alone will never do. TM is in the business of helping stations be unforgettable, and we’re proud that Mix has a package that fulfills that brief.'
This partnership showcases the power of strategic branding and the impact of well-crafted jingles in the radio industry. By creating a unique and memorable sound, TM Studios and Mix 96.5 are ensuring that the station stands out in a crowded media landscape, fostering a stronger connection with their audience.
